Functions of Women Entrepreneur in Entrepreneurship Development

Women Entrepreneur is not different from the concept of Entrepreneur, all the concept characteristics  & functions are applicable to Women Entrepreneur. The role of women in family & society is changing very fast. Those days are gone where typically women are expected to look after household activities change in various social aspect like equal treatment to women, no discrimination among male & females availability of equal opportunities to work in any field slowly these changes have forced her to become more competitive & also encouraged into business operations.

After the II  world war, there was a phenomenal increase in the number of self-employed women around the world. The women entrepreneur is defined as a group of women who organize & operate a business enterprise. Women entrepreneur are expected to innovate imitate to adopt economic activities. The government of India has defined “An enterprise run by entrepreneur which is owned & controlled by women having a minimum financial interest of 51% of capital& given at least 51% of employment to the women.

1. Planning

Planning is the basic managerial function of a woman entrepreneur. It helps in determining the course of action for achieving various entrepreneurial objectives like what to do when to do, how to do and who will do a particular task.

2. Organizing

Every woman entrepreneur needs personnel to look at the different aspects of the enterprise. She sets up the objectives, goals to be achieved by its personnel. The function of organizing is to arrange, guide, coordinate, direct and control the activities of other factors of production i.e. men, materials, money, and machines so as to accomplish the objectives of the enterprise.

3. Staffing:

Every woman entrepreneur has to perform the function of staffing which includes manpower planning, recruitment, selection, and training, placement of manpower, development, promotion, transfer and appraisal and determination of employee remuneration.

4. Directing

Directing is concerned with carrying out the desired plans. It initiates organized and planned activities and ensures effective performance by subordinates towards the accomplishment of group activities.

5. Leadership

A woman entrepreneur has to issue various orders, instructions and guide her subordinates in their work to improve their performance and achieve enterprise objectives. It is the ability to build up confidence and zeal among people and to create an urge in them to be a successful leader, she must possess the qualities of foresight, drive, initiative, self-confidence, and personal integrity.

6. Motivation

A woman entrepreneur has to provide some personal incentive to the subordinates to motivate, persuade and inspire them for contributing their best towards the achievement of enterprise objectives.

7. Supervision:

After giving instructions, the woman entrepreneur has to see that the given instructions are carried by subordinates at work to get the required and directed work done and to correct the subordinates whenever they go wrong.

8. Coordination

Coordination is one of the most important functions. It creates a team sprite and helps in achieving goals through collective efforts to provide unity of action in the pursuit of common objectives.

9. Controlling

Controlling is the process which enables to get its policies implemented and take corrective actions if the performance is not according to the pre-determined standards.